Tag Heuer – Monaco on Chinese time


A symbol of exclusivity, luxury, security and prestige. For the first time, at the invitation of TAG Heuer, two young Chinese stars with millions of followers in their home country, rock-pop singer G.E.M. and actor Li Yifeng, accompanied by the Chinese media, attended the Formula 1 Grand Prix Monaco, alongside the Swiss watchmaker, Official Sponsor and Official Watch of the most glamorous race of the season. They also had the privilege and honour to be greeted by the Ambassador of Monaco to China, Catherine Fautrier, at the Prince’s Palace of Monaco for a private tour. TAG Heuer ambassador and driver Patrick Dempsey, as well as the Red Bull Racing Team joined them for a family photo with Jean-Claude Biver, CEO of the company and President of the LVMH Watches Division, to celebrate the Swiss watch brand's passion for motor racing, and its long history of involvement with the sport.

This year, China – the world’s second largest economy – has passed the symbolic threshold of 300 billionaires, according to a study published by the Hurun Research Institute, with the average wealth of the 1,000 richest Chinese standing at $1.04 billion. Diplomatic relations between the Principality and China were opened in 1995. In 2006, the first ambassadors were appointed from both sides. Then, in 2010, the World Expo took place in Shanghai, featuring a Monaco pavilion. This was a huge boost to promote and raise the profile of Monaco in China.

Now, Monaco is hoping to make its ties with China even closer than ever. An embassy has existed since 2006, although it is not currently residential. Delegations have been organised. And most recently, in February, the first Chinese Festival in Monaco took place. It cannot be denied that Monaco hopes to seduce the world's most populous country. To coincide with the visit, organised by TAG Heuer, of these two Chinese superstars, G.E.M. and Li Yifeng, to Monaco, the Ambassador of Monaco in China, Catherine Fautrier, invited the delegation to visit the Prince’s Palais on Friday, a sign of close relations with China. Swiss watch brand TAG Heuer has, of course, had a presence in  China since 2001-2002, and currently has 13 stores, including 3 in Hong Kong.

TAG Heuer 

From Juan Manuel Fangio to Fernando Alonso and Jenson Button, the greatest motorsports champions have all played their part in the TAG Heuer legend. It's the same for all motorsport races but the highlight is the most prestigious race and one of the oldest motor races in the world: the iconic Monaco Grand Prix. At this circuit, TAG Heuer occupies its own very special place, written in the great annals of history. The Swiss watch brand is building up the biggest number of Monaco Grand Prix winners: Niki Lauda, Jody Scheckter, Alain Prost, Ayrton Senna, Mika Häkkinen, David Coulthard, Kimi Räikkönen, Fernando Alonso, and Lewis Hamilton have all been TAG Heuer ambassadors at one time or another, and have all taken the chequered flag.

TAG Heuer unveils TAG Heuer Watches at a world-exclusive launch in Monaco:

Two special editions of the TAG Heuer Formula 1 Red Bull Racing Team watch, a steel quartz chronograph with either a stainless steel bracelet or a textile strap for a sportier look.

The TAG Heuer Connected in 18K rose gold. After the huge success of the launch of the first connected watch, designed and developed by a luxury Swiss watchmaker in partnership with Intel and Google Android, the watch is once again available in a 46 mm case made from 5N 18K rose gold, and equipped with an elegant strap in a natural calf tone, sewn onto black rubber.

And, fittingly, since we are on the coast, the newest Aquaracer 300M – for both Men and Women – will also be on display.Not to mention the famous Chronograph Calibre 11 Monaco, a re-release of the Heuer Monaco 1969, the square watch which made history as the first water-resistant automatic chronograph in the history of Swiss watchmaking