French grocer Quartier has expanded after three years in operation at their Serangoon Gardens outlet, with a second outlet located at The Grandstand Pasarbella; testifying to the increasing popularity and globalisation of French-made produce in Singapore. With the launch of the new outlet, Quartier has developed an exclusive line of homemade, traditional, ready-to-eat food items to add to over 1700 products. The Quartier Selection comprises soups, dishes such as Confit de Canard, Coq au Vin, Boeuf Bourguignon and pâtés made locally by a French chef.
French products have a reputation for its emphasis on quality, that obsession with quality is carried through to their pantry essentials. Items such as canned Parmentier sardines, Michel et Augustin cookies and dairy products, La Mere Poulard traditional biscuits, Moulin Waast traditional flour and not forgetting their extensive mainstays of artisanal cheeses, saussicons, delicatessen, Quartier Selection pâtés and ready-cooked dishes are available at Quartier minus the hefty price tag that usually accompanies imported French products.
Quartier which means Neighbourhood or District in French is the one-stop shop equivalent of local grocery stores found all over Singapore, stocking fundamental food products that all French households have in their kitchens.
Quartier has sourced and procured familiar French household favourites. Franck Artis, General Manager emphasizes that “This is how French people eat at home, we go to our neighbourhood grocery store and stock up on the necessities. We snack on our favourite biscuits, make a salad with cold cuts/delicatessen or canned fish, cheeses and vegetables. It’s not time consuming,“ adding that French fine-dining and gourmet food is a wonderful testament and entry to overseas market but at home, the daily stuff are universal “except better quality”.
No French meal is complete without wine. At Quartier, all wines are carefully sourced to represent the different regions and priced at an exceptionally hard to beat SGD$29 - $40 per bottle. Pair wines with unique, artisanal and non-pasteruized cheeses such as creamy Epoisses from Burgandy or full-flavoured, nutty Livarot cheese from Normadie. Quartier also carries a wide selection of goat and pressed cheeses.
Those wanting to learn more about French grocery items can head down to either outlets every weekend 11am to 6pm to sample and try wines, cheeses, yoghurts, biscuits and all sorts of French made products.
Pascal, Aude, Philippe, Mathilde, Marco and Caroline, six friends living in Singapore were planning a nice “Frenchy apero” on a Friday evening. Everything would have been perfect if only they could have found the products they were looking for - some tasty French cheese, some crusty “baguette” bread, some saucisson, some yummy salty nibbles with tapenade and a nice glass of rosé. Unfortunately at that time (just after Carrefour closed its doors in Singapore), satisfying those cravings in a one-stop shop at a reasonable price was close to “Mission Impossible".
They collectively decided they could create a place to shop French products and get together with friends. One year later, in April 2013, Quartier My French Grocery opened in the heart of Serangoon Gardens right next to the French school. Three years later, Quartier is proud to open its second branch at Pasarbella in January 2016.
Quartier is owned by Sferm Pte Ltd, their mission is to cater to the needs of the local foodie community, French and other expatriates looking for both fine and standard, yet affordable French brands and products in Singapore. Their three stores, in Serangoon Gardens, Pasarbella @ The Grandstand, and on the Internet, feature a wide assortment of product categories including dry goods, bread and bakery items, dairy, cheese or delicatessen, as well as frozen food, wines and spirits, and a selection of stationery and school items that are unique to France.