Patek Philippe Salon Reopens Changing The Face Of Bond Street

Journal


On Monday 15th December, the Patek Philippe London Salon will reopen on Bond Street after an extensive expansion and renovation programme that has lasted over nine months. Having expanded from 85m2 to 400m2, the London Salon will now be the largest watch presence on Bond Street. With a total of 21 display cases, the Salon will carry the largest range of Patek Philippe watches in the UK, including all models from the current collection. This will also include Grand Complications and Haute Joaillerie models.

According to Mr. Thierry Stern, President, “The London Bond Street Salon was acquired in 1997 at the time of my father’s presidency; it is part of the historic and prestigious Patek Philippe addresses alongside the Rue du Rhône in Geneva and Place Vendôme in Paris. We have always wanted to expand and improve our presence on this iconic Street and are happy that patience has finally paid off with this unique opportunity.” The Salon Director Ed Butland adds: “After nine months of development and construction of this beautiful space we are delighted to open the doors to our discerning clientele and invite them to experience this very special environment’.

Split over two floors the London Salon’s new design, by renowned French design firm AW2, draws inspiration from the Art Deco period, giving the remarkable space a contemporary interpretation. Each element of the project reinvents and translates the codes of the original style into today’s world, reflecting the brand’s values, heritage, culture, style and tradition. The vision incorporates custom furnishings and lighting specifically developed for Patek Philippe.

All materials, which include leather, alabaster, sycamore and brass were carefully chosen to form a subtle range of natural colours going from light beige to dark bronze. They are used to create a warm, delicate feel with a subdued sense of luxury, and to set off the furniture and all the decorative elements.

Within the Salon

The main feature at the centre of the Salon is an impressive 2.6m2 chandelier composed of alabaster cubes in various sizes, suspended from a bronze frame. Alabaster was used again as an assembly of panels, with bronze frames forming a giant, six metres tall, patterned wall of soft stone and light. The Celestial room, home to a large wood carved painting, is ideal for those clients who wish for a more discrete retail environment. The sweeping staircase leads down to the ground floor to a fully equipped state of the art customer Service Centre manned by two full-time Patek Philippe trained watchmakers.