Hermès celebrates the metamorphosis of its store at Liat Towers

Journal


On Thursday 19 May 2016, Hermès celebrated the metamorphosis of its Singapore flagship store in the presence of Mr. Axel Dumas, CEO and sixth generation Hermès family member. 

As dusk dissolved into night, guests assembled outside the striking new four-storey store in anticipation. Fantastical bird creatures in papier-mâché masks and sculptures created by French artist duo, Farfelus Farfadets, mingled playfully with the crowd. Following the welcome address of Axel Dumas, the sound of hunting horns directed the gaze of revellers skywards to the Hermès firework-maker on horseback galloping off the corner of the roof. A magical display of fireworks rained stardust around the majestic figure, heralding a new chapter for Hermès in Singapore. 

Within the store, visitors took a walk on the wild side in the Tyger Tyger photo booth inspired by the Hermès scarf print by Alice Shirley, before getting lost in How to Disappear into a Rainbow by Singapore artist Dawn Ng. As Hong Kong based Gadjo Station performed a live repertoire of gypsy jazz, guests horsed around in the Portraits of a Horse Family photo booth, morphing into their equine alter-egos. 

A surprise awaited everyone as they ascended onto level 7 of Liat Towers. Hermès had transformed the open air carpark into a surreal lounge for one enchanted evening. Under a kaleidoscopic sky of moving projections, guests lounged on deck chairs and danced to music by Parisian DJs Polo & Pan.   

Around 850 guests joined in the re-opening celebrations.