As part of its first-ever Audi Sport Driving Experience, the brand with the four rings has created the world’s first “Emotion Dashboard” that measures a driver’s excitement level when they are behind the wheel of the all-new Audi R8. The sophisticated technology measures your heart rate and skin moisture levels, showing how the body reacts to the most thrilling drive.
The world-renowned driving programme is held from 13 - 22 May 2016 and sees participants engage in a series of exercises that sets hearts racing. These exercises will involve the latest Audi Sport models, including the brand-new Audi R8.
The event also marks the launch of Audi Sport, which represents Audi Singapore’s iconic performance-focused S, RS and R models under one banner. To tailor to customer needs effectively, Audi Sport is supported by other initiatives such as a specialised team to ensure optimum performance and maintenance, as well as an Audi Sport reception at the Audi Service Centre.
The Audi Centre Singapore now features a dedicated Audi Sport showcase, to present the S, RS and R models and the newly arrived Audi R8 for customers to get up close and personal with the cars. This space contains its own merchandise counter with items such as branded clothing and accessories; and is also staffed with Audi Sport product specialists who will sell these models exclusively.
Mr. Jeff Mannering, Managing Director, Audi Singapore says, “Audi Sport is where Performance meets Emotions and the Audi Sport Driving Experience is designed to give you just that. This is not only a showcase of the best sports cars, but also an opportunity for enthusiasts to experience the strength, power and ground-breaking innovation of Audi, all in a thrilling package. By the end of the session, we would have put more than 1,200 participants behind the wheel of the amazing and much anticipated Audi R8. This is the best way for us to engage with our target audience.”
The second generation of the high-performance Audi R8 sports car has been newly developed from the ground, featuring the latest technological development from Audi. Available now at the Audi Centre Singapore, the Audi R8 is priced from S$799,888.
Strap in for a heart-stopping experience at the Audi Sport Driving Experience 2016. To register for the event, please visit https://audidrivingexperience.sg or www.myAudiworld.sg for Audi owners.