TaylorMade Golf Company Unveils M1

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Multi-Material Construction Unlocks Unrivaled Performance Gains in Company’s First “Unmetalwood” Product Family.



BY TaylorMade Golf Company

Following more than two decades of advanced research and development, TaylorMade Golf, makers of the No. 1 driver in golf, have developed a multi-material combination of titanium and a seven-layer carbon composite to unlock their longest driver and most fittable product line in company history, M1™. In M1, engineers have created a line of drivers, fairways and Rescue® clubs designed to provide golfers with more distance, forgiveness and playability in TaylorMade’s first-ever “unmetalwood” family.

“At TaylorMade, we always pride ourselves on improving our metalwood performance and distance each year,” said Brian Bazzel, Senior Director of Product Creation. “With the constant advances in titanium technology, we found ourselves at a crossroads, one where the R15 was almost unbeatable. We have an allegiance to performance and we were willing to use whatever material or construction necessary to deliver it. I believe the new M1 is a true reflection of our dedication to improving golfers through innovative designs.”

Every golfer’s swing is unique, and as the industry leader in product innovation, TaylorMade answered the challenge in delivering more performance to players of all skill levels with the introduction of M1 and its multi-material construction (driver and fairway); delivering more speed, high launch, low spin, and increased forgiveness.

 

Multi-Material Construction

In M1 driver, TaylorMade engineers created a revolutionary carbon composite crown design that resulted in a significant decrease in overall club weight and allowed engineers to lower the CG and add a revolutionary T-Track system that houses 25g of adjustable weight, enabling the golfer to personalize their driver more than with any product before. TaylorMade’s research and development team’s internal acoustic management techniques have led to the M1 driver’s best in class sound, which has been meticulously crafted to control vibration and pitch at impact.

M1 has an incredibly low CG, lower than R15 in fact, which essentially projects at center face and increases the energy transfer at impact. Because the CG has been lowered to such an effective location, M1 provides golfers with the option to shift it back to increase MOI without compromising ideal launch conditions, which results in high launch, low spin, more ball speed.

 

 

T-Track System

With the savings in discretionary weight from the seven-layer carbon composite crown, TaylorMade was able to introduce its revolutionary new T-Track system; one essential key to the M1’s fitting performance. The M1 Driver features one 15g moveable weight in the Front Track, sliding from heel to toe, allowing golfers to adjust their draw or fade bias by up to 25 yards. Similarly, the Back Track on the M1 Driver allows the golfer 10g of moveable weight, sliding from front to back, permitting up to 300rpm of backspin and 0.8 degree in launch angle adjustment. The entire T-Track system has been placed low on the sole, so regardless of moveable weight positions, the club still maintains a low center of gravity to deliver optimal trajectory. 

Previous drivers have allowed golfers to move weight from left to right and others from front to back, but with M1, golfers have the ability to adjust their fade or draw, while simultaneously personalizing their spin and forgiveness settings with the back track. Ball flight and trajectory are ultimately improved so that golfers can control their tee shots like never before with these precise, personalized specifications. With a plethora of possible fitting combinations, the M1 driver is TaylorMade’s most fittable driver to date.

 

Design Aesthetics

Designed and built to be the best performing golf products in the world, M1’s engineers also sought the perfect blend of form and function in the club’s aesthetics and club alignment. The endeavor brought forward the authenticity of the club’s materials in a way that produced the most effective, visually appealing alignment system of any TaylorMade product to date. The combination of the black face, white forward section and composite rear of the M1’s crown is not only visually attractive, but provides golfers with a confidence-inspiring alignment aid at address.

 

Personalization 

The multi-material construction of the M1 driver not only unlocks TaylorMade’s longest driver, but it also opens the door to unrivaled performance personalization. The 12 position loft sleeve provides up to four degrees of loft adjustment, the T-Track can be set for more/less draw/fade and higher/lower trajectory, all combined with a choice of tour-proven, premium aftermarket shaft offerings. Having partnered with many of the industry’s leading shaft manufacturers, helps to deliver golfers an unparalleled array of options to completely dial in and personalize the M1.

 

Options and Availability

M1 driver will be available starting 8 October. For Asian specs, M1 460 is available in three lofts –9.5°, 10.5° and 12°, and M1 430 is only available in 10.5° loft, equipped within premium aftermarket shafts by Graphite Design and TaylorMade high-traction grip. 

For Global spec, the premium stock shaft offering includes: a mid/high-flighted Fujikura Pro 60 and mid-flight Kuro Kage Silver TiNi 60. 25 additional custom TP shafts are also available through Tuned Performance Fitting.  The M1 driver is retailing at street price SGD $679. The M1 Tour Preferred Driver is retailing at street price SGD $899.

 

M1 Fairway

Complementing the M1 driver is the M1 fairway, the company’s first multi-material designed fairway, designed to be the company’s most adjustable fairway to date. Featuring the same Front Track system as the M1 driver, the M1 fairway utilizes two 15g tungsten weights that can slide easily to promote a draw or fade using the TaylorMade torque wrench. The carbon composite crown allowed for 30g of total moveable weight, 5g more than in the R15 fairway. Having two 15g weights also allows for the golfer to split them, thus increasing the clubs’ inertia and ultimately, protecting ball speed on mis-hits. The front track of the M1 fairway also features a reduced channel to improve turf-to-sole interaction. The M1 fairway is equipped with a four degree loft sleeve, which allows for a two degree increase or decrease in loft.

 

Options and Availability 

M1 Rescue will be available starting 8 October. For Asian specs, M1 rescue is offered in three lofts #3-19°, #4-21°, and #5-24°, each equipped with the TM5-115 Mitsubishi Rayon graphite shaft (S and R flexes) and TaylorMade high-traction grip. For Global spec, the stock shaft option is a Fujikura Pro 80h shaft in (S, R flexes). The M1 rescue is retailing at street price SGD $349.

 

For more information, visit TaylorMadeGolf.com.