Safilo and Interaxon Introduce SAFILO Brain-­sensing Eyewear Platform


Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, and Interaxon, the world leader in consumer brain-sensing technology, today presented SAFILOX, a new eyewear platform designed to infuse the latest brain-sensing and cognitive training technology into lifestyle and iconic eyewear in the Safilo portfolio, which includes brands such as Smith, Carrera and Polaroid. The presentation was made at the 2017 Consumer Electronics Show, being held in Las Vegas, Nevada, January 5-8.

The first product built on the new platform is Smith’s Lowdown Focus Mpowered by Muse. Designed for athletes and outdoor enthusiasts, the new “smart” sunglasses integrate Interaxon’s Muse brain-sensing technology into the popular and stylish Smith Lowdown frames to deliver cognitive training technology via beautifully designed eyewear that wearers can sport every day.

The Smith Lowdown Focus glasses look like a pair of regular sunglasses, as all technical aspects (electronic board and battery) have been have been miniaturized and seamlessly integrated into the design of the frame. There are 2 sensors on the temple tips and 3 sensors on the nose pad which detect brainwaves and eye movement. The sunglasses connect via bluetooth and thanks to an APP they allow users to monitor the pattern of their brain activity to meditate, improve mental focus and performance.  

The sunglasses also feature additional sensors like UVA and UVB, temperature, gyroscope, magnetoscope, etc. These will allow the development and integration of many other applications in the future.