Home away from Home


Audemars Piguet Celebrates the Grand Opening of Boutique in the Shoppes at Marina Bay Sands, Singapore

On February 3rd, Swiss Haute Horlogerie brand Audemars Piguet celebrated the grand opening of its second outique in Singapore, located in The Shoppes at Marina Bay Sands. To Honour its new "Home away from Home", Audemars Piguet hosted an exclusive cocktail party in the ArtScience Musuem at Antonio Seward, General Manager of Southeast Asia. Guests were immersed in the Audemars Piguet experience, showcasing the brand's experise in fine watchmaking as well as its support and close environment in the world of the Arts. 

Right along the Marina Bay waterfront, the aesthetically designed Marina Bay Sands is an integrated resort that features three cascading hotel towers topped by an extraordinary sky park, the lotus-inspired artscience Musuem, theatres, retail stores and trendy celebrity chef restaurants. It is home to one of the largest collections of the world's most coveted desginer boutiques in the region. 

The 110 sqm boutique, situatied on basement 2 of the mall, will showcase an original concept design that captures the 140-year old brand's core values: origins, artistry and extraordinary relationships. This will be the second Audemars Piguet boutique in Singapore, after the flagship store at Liat Towers. 

The blend of wood, metal and idyllic landscapes of Le Brassus, immerse clients in the Vallée de Jux in Switzerland, birthplace of Audemars Piguet. The boutique is divided into two spaces: "The Manufacture" and "the House". The "Manufacture" includes detailed product displays and a watchmaker's corner. "The Audemars Piguet House" incorporated a full service bar and loune that invites clients to relax with an expresso or a cocktail. 

Commited to the highest levels of excellence in design, manufacturing and service, timepeices from all six major collections will be presented in the boutique, where clients will enjoy an unparalleled level of comfort. Emblematic timepieces as well as pieces from the new collection will be showcased around the boutique for watch enthisisats and collectors to enjoy in the new Audemars Piguet "Home away from Home" .