Glitz, Glamour, Mouawad

Collection

New entrant in the country, luxury jeweller Mouawad scales new heights with a
boutique in Orchard Road.



BY Benny Teo

With 14 stores in various countries across the Middle East and Asia Pacific, luxury jeweller Mouawad recently opened its new boutique in the heart of Orchard Road here in Singapore. With the launch of this new 1,100 square feet boutique in the revamped Palais Renaissance, Mouawad is looking to reach out the a multi-cultural, multi-national audience in this busy nation-sate.

Conceptualised by fourth generation co-guardians Fred and Pascal Mouawad, the new boutique features opulent furniture, luxurious fabrics and plush carpets coupled with state-of-the-art lighting and finishes in the shades of Mouawad’s iconic grey and gold that perfectly complements the shimmer gleaming from the dazzling display of haute joaillerie.

For guests seeking privacy, there is also an exclusive and comfortable private VIP room in the boutique for them to try on selected pieces from the wonderful jewellery and watch collections.

Sharing his thoughts on the brand’s expansion into Singapore, Jean Nasr, Managing Director of Mouawad says, “With our new boutique in Orchard Road, we validate our position as a world-class jeweller. We are committed to bring Mouawad even closer to our clients, and our boutique provides a convenient and accessible location to local jewellery aficionados, as well as international guests with our close proximity to luxury hotels such as Hilton, Grand Hyatt, Shangri-La and St. Regis.”

There is no question that Mouawad, who has had a long and rich history, is one of the world’s most renowned and respected jewellery creators and a favourite among the elite. The fact is that the company, which was incepted in 1891 by founder David Mouawad in Beirut, Lebanon, has always been connected with royalty and in the context of the modern world, A-list celebrities like Kate Winslet, Uma Thurman, Zhang Ziyi and Amy Adams as well, to name a few.

Through the years, Mouawad, which remains a family business built upon artistic excellence, superb craftsmanship, trust and relationships, has created some of the world’s most exquisite pieces that have earned the brand a few spots in the Guinness Book of World Records.

They include the Mouawad L’Incomparable Diamond Necklace featuring the world’s largest internally flawless diamond (407.48carats), also known as the most valuable necklace in the world valued at $55 million; the Mouawad 1001 Nights Diamond Purse, also known as the most valuable handbag in the world valued at $3.8 million; the Very Sexy Fantasy Bra worn by model Heidi Klum at the 2003 Victoria’s Secret Show, also known as the most luxurious and expensive piece of lingerie ever made valued at $11 million; and lastly, the Mouawad Splendor, also known as the most expensive single pear-shaped diamond in the world valued at $12.8 million.

Last year, Mouawad made headlines again when they unveiled the $10 million “Royal Fantasy Bra” worn by Victoria’s Secret angel Candice Swanepoel at the annual fashion show. Featuring over 4,200 precious gems from around the world including rubies, diamonds, yellow and blue sapphires, the Royal Fantasy Bra and matching belt are meticulously handcrafted and set in 18 karat gold. The bra is completed with a magnificent 52 carat, pear-shaped Burmese ruby at its centre.

Other notable creations include the Serenity's Kiss Diamond Suite and the Plumes du Paradis Diamond and Sapphire Suite. The former, which features an ensemble of diamonds (weighing a whopping 94.46 carats) of a perfectly limpid, colourless nature nestled within cushions of smaller diamonds, is absolutely stunning, while the latter, comprising 246.96 carats of sapphires set amid 208 carats of diamonds, exudes beauty, wealth, mysticism and more – evoked by the symbolism of the peacock.

In the light of their fantastical creations and unsurpassed craftsmanship, fans of haute joaillerie here will certainly be bedazzled unceasingly when they pay Mouawad a visit.

 

Mouawad Singapore is at 390 Orchard Road, #01-01 Palais
Renaissance, Singapore 238871. Tel: +65 6536 0020.