THE MACALLAN REINVENTED

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A DARK, OUT OF CHARACTER MACALLAN



BY The Macallen

Sitting in the dark, mysterious warehouses of The Macallan distillery are some unusual casks, nurturing some curious spirit. This is a dark, smoky and unexpected Macallan; this is Rare Cask Black, part of the 1824 Masters Series.

Less than 100 casks maturing at The Macallan distillery have contributed to the creation of this out of character whisky. Not known for its smoky whiskies, this whisky typifies Macallan’s commitment to creativity, innovation and experimentation. Due to the number of cask types involved and the length of time taken to identify them, it has taken longer to create Rare Cask Black than any other expression of The Macallan.

The architect of this new addition is Bob Dalgarno, the Master Whisky Maker. “Rare Cask Black tells a different story about our spirit and casks, but more than that it tells a story of rarity. Smoky Macallan is rare, there is very little in existence and once used these casks will be no more. This is a whisky which is out of character for The Macallan due to the subtle seam of smoke on the palate, but it still bears the essential Macallan DNA.”

The Macallan Rare Cask Black is truly extraordinary unlike any other Macallan today. It is a Macallan with a surprisingly yet subtle distinctive smoky flavour. This unexpected flavour still delivers the full bodied richness of the spirit’s DNA from 100% sherry seasoned European and American oak casks, of which most are first fill.

Intensity of flavour from a timeless thread of peat smoke, Rare Cask Black combines dried fruits, nutmeg, ginger and beautifully polished oak plus dates, figs and raisins, heavy but sweet. A dry smokiness reveals itself yielding to softer oak tones. The finish is long, fruity with an elegant wood smoke.

Rare Cask Black also signals a bold departure from The Macalllan’s traditional look. A unique, travel retail exclusive, premium all-black bestows Rare Cask Black with a visual identity that sets it apart in the channel and mirrors the spirit’s unexpected flavour profile.

“The launch of Rare Cask Black marks an important and exciting step for The Macallan’s journey in travel retail, retaining the core Macallan DNA while offering something new and thrilling for consumers,” commented Tellis Baroutsis, Managing Director, Edrington Global Travel Retail. “We’re confident that the story behind its creation, its genuine scarcity and its bold visual identity – along with its unfamiliar flavour profile – will appeal to global travellers who look to the travel retail channel to offer something unexpected and differentiated from domestic offers.”

Bottled at 48% ABV and non-chill filtered, Rare Cask Black is exclusive to Global Travel Retail with a RRP of $450 and will be available from selected airports around the world.