Seven Audemars Piguet Ambassadors meet in Dubai for a unique golfing experience


Swiss Haute Horlogerie brand Audemars Piguet organized its first ever golf event in Dubai

BY ©Audemars Piguet 2014.

Dubai, United Arab Emirates, 24th November, 2014 – Swiss Haute Horlogerie brand Audemars Piguet organized its first ever golf event in Dubai with seven brand Ambassadors and two additional professional golfers, the following day after the European season ending tournament with Henrik Stenson in the first place and Victor Dubuisson tied for second.

Stenson was able to defend his title demonstrating incredible nerve control, great precision, showing his fighting spirit until the very last holes of the tournament which he was able to close with two birdies.

Following the success of the previous New York editions of the Audemars Piguet Golf Invitational, the Manufacture from Le Brassus brought the unique experience to Dubai. Upon their arrival in the city of superlatives, guests from 16 different countries first visited the surrounding desert then had close glimpses at the iconic buildings, Burj Khalifa and Burj Al Arab.

The amateurs finally met with their professional counterparts at the Els Club for a fun demonstration and a shared round of golf. The Dream Team of Audemars Piguet Ambassadors included the European stars from Gleneagles Henrik Stenson, Ian Poulter, Lee Westwood and Victor Dubuisson, their vice-captain Miguel Ángel Jiménez, South African Major-winner Louis Oosthuizen and legendary British golfer Sir Nick Faldo. Two professionals, Bernd Wiesbergerfrom Austria and Jonas Blixt from Sweden, completed the astonishing field for the day. Every swing they made during the longest drive competition and the balloons-hitting contest echoed Audemars Piguet’s own elegance and precision.

”Audemars Piguet and its Ambassadors have won over the world with their ingenuity and pursuit of perfection, becoming leaders in their own fields.” said François-Henry Bennahmias, CEO of Audemars Piguet. Rigorous discipline, the key to striking a perfect balance between precision, technique and artistry is one characteristic all seven ambassadors share. These passionate golfers fully master their sport and work tirelessly to push their boundaries further by constantly outperforming themselves. These are the players who share the Audemars Piguet spirit: ‘To break the rules, you must first master them’.

Guests and Ambassadors alike, had the opportunity to see and try a selection of the 2014 collection, notably the new Royal Oak Offshore Selfwinding Tourbillon Chronograph, at the Audemars Piguet boutique in the Dubai Mall earlier in the day.


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Audemars Piguet

Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Since 1875, the company has written some of the finest chapters in the history of haute horlogerie, including a number of world firsts. In the Vallée de Joux, at the heart of the Swiss Jura, numerous masterpieces are created in limited series embodying a remarkable degree of horological perfection, including daring sporty models, classic and traditional timepieces, splendid ladies’ jewellery-watches, as well as one-of-a-kind creations.

©Audemars Piguet 2014.