IWC Schaffhausen is renowned not only for its luxury watches, but also for its long-standing passion for the world of filmmaking. To further underline its commitment, the Swiss luxury watch manufacturer has partnered with the Singapore International Film Festival (SGIFF) and will support the 26th edition of this well-established film event in the role of Official ‘Festival-Time’ Partner from 26 November to 6 December 2015.
“We are pleased to be the Official ‘Festival-Time’ Partner of the 26th edition of the Singapore International Film Festival. For years now, we have been involved with the film business, and this significant partnership underscores our increasing commitment to the world of filmmaking and the South East Asia region. The worlds of watchmaking and film have a lot in common, as they are both steeped in tradition and pioneering spirit. The creation of masterpieces, be they timepieces or films, is based on skill and expertise. Films are about storytelling and so are IWC watches,” says IWC CEO Georges Kern.
IWC Schaffhausen has several commitments that testify to its passion for the film industry. The Swiss watch manufacturer has established close and long-standing relationships with internationally acclaimed actresses and actors as well as renowned filmmakers and other in- fluential figures in the movie business. Hollywood stars Cate Blanchett and Christoph Waltz as well as the cele- brated Chinese actress Zhou Xun are among those ce- lebrities who not only represent IWC on the red carpet, but are also personally engaged in joint projects, such as films and photo shoots. Apart from this, watches from IWC have been favourite accessories in countless movies and TV series.
“The shared values between the world of luxury and film are abundant. Both worlds are enriched with evocative stories of inspiration and experiences. This partnership is the start of a wonderful collaboration that is aligned to IWC’s long-standing commitment to filmmaking. I am pleased that we are supporting an important event that recognizes and honours the passion and endeavours of filmmakers across South East Asia,” says Managing Dir- ector of IWC South East Asia, Matthieu Dupont.
Ms Yuni Hadi, SGIFF Executive Director, adds: “Every film that is shown at the Singapore International Film Festival is an expression of the filmmaker’s passion and craftsmanship. IWC Schaffhausen’s support of SGIFF attests to its recognition of the many independent cinema talents in our region and their pursuit of excellence. We are excited to work with IWC Schaffhausen to inspire new discoveries and champion Asia’s story in film.”
Aiming to help aspiring filmmakers follow their dreams, IWC Schaffhausen also supports international film festivals in New York/Tribeca, Zurich, London, Angoulême (France), Dubai and Beijing under the guiding principle “For the Love includes a grant to allow up-and-coming filmmakers to further establish themselves and pursue their art. Past recipi- ents of the award have been recognized for their talent and their impact on the world of filmmaking.
The 26th SGIFF will be held in Singapore from 26 Novem- ber to 6 December 2015. Founded in 1987, it is the larg- est and longest-running film event in Singapore and has become an iconic event in the Singapore arts calendar, widely attended by international film critics and recognized worldwide for its focus on Asian filmmakers and the promotion of South East Asian films.