Metzingen, October 1, 2014. HUGO BOSS and the MERCEDES AMG PETRONAS Formula One Team will be working together as of January 2015. After 33 years of successful cooperation with McLaren, HUGO BOSS is now ready to turn a new page and start a fresh chapter in Formula One history. The two companies both hail from the south of Germany; their signature success is driven by outstanding workmanship and excellent quality.
With HUGO BOSS and Mercedes-Benz formally intensifying their existing co- operation earlier this year, extending the partnership into the brand’s Formula One team was a logical next step. A long-standing supporter of F1 and motorsport, HUGO BOSS has a wealth of experience in related sponsorship activities, as does Mercedes-Benz.
HUGO BOSS will be designing high-performance teamwear for MERCEDES AMG PETRONAS for use at Formula One circuits and team headquarters. HUGO BOSS branding will also feature on the 2015 Silver Arrow cars and trackside facilities. What is more, an F1-inspired “BOSS for Mercedes-Benz Collection” will be presented twice a year.
“MERCEDES AMG PETRONAS and HUGO BOSS are a perfect fit in terms of their brand values, and both can look back on long success stories,” said Gerd von Podewils, Senior Vice President Global Communication at HUGO BOSS. “We are pleased to join forces with such a strong partner and look forward to the synergies our partnership will generate down the road.”