A new digital dunhill Home

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Celebrating over 120 years of timeless heritage, dunhill now brings to life the rich history of the house via a dynamic digital platform on its newly designed website



BY Directions Group Inc.

dunhill London, the British luxury menswear house widens its reach for customers around the world via the launch of e-commerce and deepens its brand experience via the launch of editorial platform The Club.

Celebrating over 120 years of timeless heritage, dunhill now brings to life the rich history of the house via a dynamic digital platform on its newly designed website, allowing customers an in-depth look at Alfred Dunhill’s unique legacy, design and exquisitely crafted products through editorial and video  content.

The newly designed website was created with the Homes concept in mind - London’s Bourdon House, Tokyo’s Ginza and Shanghai’s Twin Villas - embodying exceptional values of service and quality that Alfred Dunhill has always upheld, mirroring the dunhill customer experience whether in store, at home or via mobile device.

Offering more than just a shopping experience, it provides dunhill’s global customers with the chance to fully immerse themselves in the world of dunhill, London’s only true luxury brand. The Club allows a new generation of international customers to browse dunhill collections, and with one click learn about the house’s esteemed history, the Bespoke leather workshop located in the heart of London’s East End or watch a short film of the dunhill sponsored classic car race, Rally Nippon in Japan. The Club reads as a veritable who’s who of writers, commentators and select lifestyle bloggers; each commissioned to create exclusive content, immersing customers in dunhill’s engaging history and world, enriching the e-commerce experience.

The new dunhill.com website has been designed in both responsive, mobile and desktop versions, reflecting the evolving habits of our customers globally. The dunhill online store is accessible in seven different languages across 101 territories.

Immerse in the digital realm of dunhill now with the enclosed Bourdon House Home film.